Building a Personal Brand That Inspires and Educates
Who is Erin Bies?
Erin Bies is a veteran, personal trainer, and advocate who uses her 13+ years of MLM experience to educate, empower, and connect through fitness, resources, and honest insights. Whether you’re seeking fitness guidance, curious about the inner workings of MLMs, or interested in sponsoring a trusted voice, Erin’s site invites you to connect, learn, and engage.
Project Goals
The primary goal of this project was to design a personal brand website that authentically represents Erin Bies and the range of work she does. Specific objectives included:
- Establish a clear, professional online presence that highlights Erin’s expertise as a veteran, personal trainer, and advocate
- Create a user-friendly platform for sharing resources on fitness, personal growth, and MLM education
- Build space for merchandise and sponsorship opportunities to support brand growth and community engagement
- Ensure the site design reflects Erin’s approachable, empowering voice while remaining clean, modern, and easy to navigate
The Process
Research & Strategy
We started by clarifying Erin’s goals for her website—establishing her personal brand, highlighting her expertise, and creating a hub for fitness resources, MLM education, and community connection. This stage focused on understanding her audience and mapping out the content structure to serve multiple purposes without overwhelming visitors.
Design & Development
Next, we built a clean, modern design that reflects Erin’s approachable yet professional voice. The layout was designed for easy navigation, with clear sections for services, resources, and merchandise. Visual choices emphasized simplicity and clarity, ensuring the brand’s empowering message stood at the forefront.
Integration & Functionality
Finally, we implemented features to support Erin’s long-term growth: space for sponsorships, e-commerce functionality for merchandise, and basic SEO best practices for visibility. User experience refinements, such as mobile responsiveness and clear calls to action, ensured the site was both functional and engaging.
The Results
- Established a professional personal brand website that reflects Erin’s voice and mission
- Created a clear, user-friendly structure for fitness resources, MLM education, and merchandise
- Improved accessibility and navigation, making it easier for visitors to explore and connect
- Integrated space for sponsorships and e-commerce to support brand growth opportunities
- Strengthened Erin’s online presence with a modern, approachable design and foundational SEO updates
Work with me
Your Business Deserves a Website That Works
Your business deserves a website that works for you—building trust, attracting clients, and
reflecting your mission. Book a discovery call or send me a message to get started.