Building a Strong Online Presence With Squarespace
Who is Jen Borruso
Jen Borruso is a certified personal trainer and nutrition coach who promotes a non-diet, size-inclusive approach to fitness. She empowers clients to build sustainable habits and body confidence while challenging harmful narratives around health and diet culture.
Project Goals
The goal of this project was to create a fully custom Squarespace website that establishes a strong online presence and communicates the brand’s mission with clarity and impact. Key objectives included:
- Develop a cohesive visual identity that reflects the brand’s personality and values
- Design an intuitive site structure that makes it easy for visitors to navigate and find key information
- Build responsive, mobile-friendly layouts to ensure a seamless experience across devices
- Integrate e-commerce, booking, or service features to support business growth and client engagement
- Implement foundational SEO best practices to improve search visibility and attract the right audience
- Provide a scalable design that can grow with the brand and adapt to future needs
The Process
Research & Strategy
We began by working closely with the client to define the brand’s vision, goals, and audience. This stage included mapping out the site’s structure, identifying essential features, and creating a content outline that would guide design and development.
Design & Development
With a clear strategy in place, we designed a custom Squarespace website that reflected the brand’s identity through color, typography, and imagery. Each page was built with both aesthetics and usability in mind, ensuring a professional yet approachable online presence.
Launch & Optimization
After design and development, the site was tested for performance, mobile responsiveness, and ease of navigation. We also implemented foundational SEO updates and provided training so the client could manage content confidently and scale the site over time.
The Results
- Delivered a fully custom Squarespace website that established a strong, professional online presence
- Created a cohesive visual identity through consistent use of color, typography, and imagery
- Improved user experience with a clear site structure and easy-to-navigate page layouts
- Enhanced mobile performance and responsiveness to ensure a seamless experience across devices
- Strengthened online visibility with foundational SEO updates and optimized site content
- Provided client training and resources to support independent site management and long-term growth
Work with me
Your Business Deserves a Website That Works
Your business deserves a website that works for you—building trust, attracting clients, and
reflecting your mission. Book a discovery call or send me a message to get started.